Mission & Values
Our mission guides every decision and our values shape every interaction. We exist to transform organizations and create lasting positive impact.
Our Mission
"To make high-quality strategic consulting accessible to all organizations while fostering community development, professional advancement, and industry education. We combine University of Waterloo academic excellence with real-world experience to deliver transformative solutions that create lasting positive impact."
Our Values
Our values reflect our commitment to community, professional development, and accessible consulting services that make a meaningful difference.
Community Commitment
We are dedicated to giving back through pro bono services, community advisory roles, and supporting local organizations with accessible consulting expertise.
Next-Generation Professional Development
We combine University of Waterloo academic excellence with real-world professional experience to deliver innovative, forward-thinking consulting solutions.
Industry Education & Promotion
We actively promote industry advancement through education, advocacy, and sharing knowledge to elevate the entire consulting profession.
Accessible Consulting Services
We believe high-quality strategic consulting should be accessible to organizations of all sizes, from SMEs to large enterprises and non-profits.
Pro Bono Community Support
We provide comprehensive pro bono consulting services to community organizations, demonstrating our commitment to social impact and giving back.
Sustainable Excellence
We focus on creating long-term value and sustainable growth for our clients while maintaining the highest standards of professional service.
Our Vision
To be recognized as the leading next-generation consulting firm that makes strategic excellence accessible to all organizations, while advancing industry education, professional development, and community impact through innovative, University of Waterloo-founded expertise.